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The PR Agency Readiness Checklist

In the world of retail, investing in tech is table stakes: retailers that harness emerging technologies boast 2.2 times greater return to shareholders.

To keep pace, technology companies like yours need to gain exposure and expand their share of market. How? With robust PR and marketing.

But before you launch your PR strategy and leverage an agency to capture attention, you need to know if your company is truly ready to kick off a partnership.

So, is the time right to hire a PR agency? Review these five steps before bringing on your ideal partner.